2012 E3 LA
eSports Events / Global Exhibition
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eSports Events / Global Exhibition
eSports Events / Global Exhibition
Project Background
Webzen is a South Korean game developer and publishing company that was founded in 2000. After the successful debut of Its first game, MU, in Korea, the company published the game internationally. The game was equally popular globally, leading to multiple games sharing the IP. Through acquisitions and mergers, Webzen has become a global player in the industry known for its creative game development and publishing.Our Solution
Eidetic Marketing was entrusted with the overall design, build-up, brand fabrication and activation of both Webzen's E3 Booth and eSports event. In both cases, the overarching design adroitly reflected Webzen's core values and image while the fabrications and interior brand applications were of high quality. From start to finish, Eidetic Marketing was responsible for overall administration and management.