2015 Beijing Lobby Exhibit China
Global Events
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Global Events
Global Events
Project Background
POSCO was founded in 1968 as a steel manufacturing company. Since, it has grown to be one of the largest companies in the world through strategic partnerships and mergers. By creating multiple subsidiaries under its name, POSCO extended its business scope to encompass a variety of other categories, including Engineering Services, IT Solutions, Energy Production, Automotive Component Manufacturing and more.Our Solution
Eidetic Marketing was contracted to creatively design and construct POSCO's lobby exhibit for its Beijing office. Based upon the central pillar in the lobby, Eidetic Marketing offered an innovative solution to best portray the brand's capabilitis and global presence. Applying a spiral structure around the pillar, POSCO's products were placed atop the construct to best represent the corporation's services in one holistic view.