2015 G-STAR B2B
Global Exhibition / Global PR Service
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Global Exhibition / Global PR Service
Global Exhibition / Global PR Service
Project Background
Tencent Games is a subsidiary of Tencent, the world’s largest investment corporation. Founded in 1998, Tencent is also known as one of the world's leading internet and technology companies. Leveraging IT expertise and through strategic investments, the company quickly incubated Tencent Games. Tencent Games has further grown to become a mainstay in the gaming industry, becoming the largest and most valuable gaming company in the world.Our Solution
Eidetic Marketing was in charge of designing key visuals, booth construction and brand fabrications, adeptly activating Tencent's B2B booth. Although the overall booth size was limited, Eidetic Marketing efficiently made use of brand assets to create an encompassing theme that both represented the brand and made an impression on visiting patrons. Eidetic Marketing had also been tasked with HR management and booth administration.